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For Immediate Release
Media Contact:
Lisa A. Shenkle
410.439.4695 / lshenkle@att.net

Reelcities Launches Revolution in Stock Footage Industry Andrea Keating, founder of Reelcities, brings new age entrepreneurship to age old status quo.

SILVER SPRING, MD – Real footage, real fast -that’s Reelcities, the television, film and video industry’s newest answer to high quality stock footage at reasonable prices with a quick turnaround. Available on-line (www.reelcities.com) beginning February, 2003, Reelcities is the brainchild of entrepreneur, Andrea Keating.

Just as she innovated film and video crewing in the 80’s and 90’s as founder of Crews Control, Ms. Keating launches this new video and film venture with her distinctive signature of originality and customer service.

“Reelcities is royalty-free, production-ready stock footage of major U.S. cities, that you can use the day after you order it,” said Ms. Keating. “In working with producers through Crews Control, I discovered that many of them were frustrated with the current industry standard in acquiring stock footage. I knew there had to be an easier way.”

Today stock footage is primarily sold by the individual shot or in time increments measured in seconds. In addition, many stock footage houses put limitations on how many times the buyer can use the shot. With Reelcities, the one time fee of $495.00 (plus shipping and handling) entitles the purchaser to quality, city-specific imagery – including key landmarks and a flavor of each city - with no limitations on frequency of use. Ms. Keating tapped the high-quality expertise of her Crews Control crews around the country to develop the type of stock footage that producers need.

“Reelcities stock footage is shot on tape,” said Ms. Keating. “This means that producers are able to seamlessly cut Reelcites stock footage into their productions and maintain the integrity of the overall product without obvious differences in the quality of the footage.

Most often provided on film format, stock footage can create a noticeable difference between it and the footage in the rest of the production. Reelcities strives to provide seamless quality for the producer.

Reelcities offers footage of the following cities:

Andrea Keating is a 20-year veteran of the video and film industry, but her desire to find solutions to the problems of her clients is what fuels her passion as an entrepreneur.

“I am strong believer in niche businesses. I like to think I create common sense companies,” said Ms. Keating. “With Reelcities, I saw a need for a logical, cost-effective resource for geographical stock footage. Crews Control provides the best video and film crews worldwide and serves its clients by providing a single resource for a very fragmented industry."

The Reelcities website is easy to navigate and offers secure on-line ordering. A dropdown menu allows you to choose a city, review a demo, view a shot list, and order. Your footage is shipped on Betacam SP or Digital Betacam, for next day delivery. Reelcities plans on adding international cities to its menu this spring. Custom footage is still available through Crews Control with easy links from the Reelcities website.

“Reelcities is a revolutionary concept in stock footage that will help producers, tourism and convention bureaus and communicators get what they need – and fast,” said Ms. Keating.

Andrea Keating launched Crews Control in 1988 and Remote Control, which provides satellite and mobile production services ten years later. Her professional repertoire includes a background in on-location and in-studio production at two major television affiliates in Washington, D.C. She is a member of YEO (Young Entrepreneurs Organization) and a graduate of the MIT/YEO/Inc. Magazine’s “Birthing of Giants” program. Reelcities is her third entrepreneurial venture of finding smart solutions to common sense problems.